Aha! You’re an entrepreneur, artist, author, or coach… or you have an entrepreneur personality type. Let’s get a handle for your brand so you can stay in character in the leading role of your success.
- What is your gift or solution?
- What impact do you have?
- Who do you help? Who do you serve in life?
- What is your passion? What gets you excited and makes you jump out of bed in the morning?
- SET YOUR SCENE: Determine your goals.
What are you most excited about achieving in the next few years? Would you like to generate a certain revenue? Where will you do this? For me, it’s about assisting people to star in their lives and co-star together so that great possibility is realized for all.
- STAR QUALITY: Define your unique value proposition.
What benefit you offer, what problem you solve and for whom do you do this? Who is your audience? How you solve the problem? What makes your offer different from others. I assist players to step into the leading role of their success with a playbook of scripted actions to keep them in the action aligned with the story of their dreams.
- STORYLINE: Craft your compelling brand story.
Why are you doing this? For me, it’s about authenticity, transparency, clarity, and fun! Life is short, let’s make it a good time! And, I love words—writing, reading, creating tales and having a playbook for making the best of every scene.
- CHARACTER: Establish your brand personality traits.
What are some of the traits that distinguish you? A quirk, a color, a style? All this helps you stand out in your field. I have been called fun-loving and creative, a little intense, and always energetic.
- LOGLINE: Create a clear brand statement.
Put your best forward in the most compelling concise way. Like a lingering line from a movie or song, this is a message that is easy to repeat. Make a lasting impression.
“Tamara Parisio is the energetic, funloving strategist behind the single biggest playbook-generating operation in the world. Known for her constant creativity and insightful solutions, Tamara has become a cherished cultural icon who’s turned Advertising and Marketing storytelling into the entertaining messaging medium that it is today. #ScriptYourShift”